Stage 1

Establish your online presence

Every business’s Facebook journey starts with a Page. Your Page is a place where people can seek out information about your business, view your latest updates, or reach out to learn more. Including this information on your Page will make it easier for people to discover and learn about your business.

5 things every Page should have

To have a successful Page, you’ll need to include the following on your Page.

Profile picture and cover photo

Choose photos that best represent your business.


Business name

Name your Page after your business, or another name that people search for to find your business.


Business category

This helps people discover your Page in Facebook search. You can select up to 3 categories.


Contact details

This might include your website, phone number, and address.



Tell people what your business does, including the types of products you sell and the services you offer.