Build a following
To create a thriving Facebook business presence, you’ll need people to like your Page. People who like your Page will be eligible to see your posts and other content in their News Feed. The more people that like your Page, the more people you can reach.
3 ways to reach more people
by building a following
Like your own Page.
When you like your Page, your friends will have a better chance of discovering your Page in their News Feed.
Ask customers, friends, and family to like your Page.
Inviting loyal customers and personal friends and family to like your Page is a quick way to establish your initial following.
Get the word out.
Ready to branch out? Share your Page with the rest of your network. No matter where you communicate with your customers (e.g., a website, a newsletter), include a link to your Facebook Page.